The Forest’s new Tourism Growth Plan (2017 – 2027) builds on 25 years of successful partnership working, and outlines strategies to further strengthen and grow sustainable tourism in the Forest. The ambition is to increase visitor spending by at least 15% and create and sustain over 700 new jobs. The Plan has been produced by the National Forest Company for the whole Forest, and invites everyone who has an interest in Forest life to share its ambition – this includes tourism businesses, local authorities, landowners and communities.
There is a real opportunity over the next ten years to grow the tourism offer based on the brand and distinctiveness of the Forest as one of the UK’s most accessible woodland destinations. New investment opportunities include new Forest-related attractions, additional high-quality accommodation in a woodland setting, and events and festivals that harness the appeal of The National Forest.